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Piramal Sarvajal’s Community Awareness and Local Marketing (CALM) Team conducts Jamboree across 29 Locations

PIRAMAL FOUNDATION
June 07, 2018

Jamboree was an out of the box, learning lab for discovering and trying out new things in connecting and engaging with communities. These jamborees while fostering interdepartmental collaboration led to a greater understanding and sensitization about community awareness being central to realising the vision of Sarvajal. It brought in new ideas to approach and engage with the community and build awareness around safe drinking water.

Calm Jamboree at Rajula, Gujarat

Working in 4 villages in rural Gujarat, the 5 days Jamboree from 5th to 10th of January this year, with a cross-functional team of 16 members, designed and piloted new ideas and activities such as street plays, jal katha, rally, the talk show which brought newer insights into community engagement activities.

CALM Jamboree at Bhubaneswar, Orissa

Piramal Sarvajal team took the onus on itself to generate awareness of the safe drinking water facilities and enrol beneficiaries across locations in Bhubaneshwar from 5th to 10th of February this year. Towards this end, a 25 member team planned a 5-day engagement in 19 locations where vigorous community engagement drives were conducted.  Local NGOs were engaged to be language ambassadors and bring in an understanding of the communities while easing the interaction with local communities. The impact of the Jamboree was immediate with 500% increase in transactions across 3 locations and more than 500% increase in litres dispensed in 6 locations.

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