Established in partnership with NITI Aayog to addresses complex demographic, geographic, and socio-economic issues of India’s most backward districts.
VISION
Support India to become ₹5 Lakh Crore economy by uplifting 10 Crores lives who live in below poverty line in 112 Aspirational Districts.
MISSION
Strengthen last mile delivery by enabling Convergence at Panchayat level, Collaboration with Civil Society and driving Campaigns to saturate schemes & improve delivery of services to Citizens in Aspirational Districts.
THE CHALLENGE
A COLLABORATIVE PLATFORM TO CATAPULT INDIA TOWARDS TRANSFORMATION.
Facilitating the confluence of SAMAAJ, SARKAR, and BAZAAR to strengthen communities' ability to own and lead hyper-local change
Building India’s first hyper-local collaborative by engaging NGOs, Colleges, SHGs (Self Help Groups) Faith Leaders, Local Media, PRIs (Panchayati Raj Institutions)
Facilitating inter-departmental convergence to build inter-sectoral alignment and linkages between various government programs and schemes
Influencing investments in under-funded regions
CATALYZING LARGE-SCALE BEHAVIOR CHANGE
Multiple Behaviour Change Campaigns are being planned and executed across 112 Districts centred around various themes relating to health and education.
A multi-stakeholder collaborative that aims to bridge the learning gap for students from low-income communities by driving effective, and equitable EdTech access as well as adoption. Under BEI’s purview, EI Mindspark’s mobile application has been launched in 5 aspirational districts - Korba, Rajnandgaon, Mahasamund, Kanker and Kondagoan of Chhattisgarh for Grade 6th to Grade 9th students of 600+ government schools.
The initiative enabled a community-led model through which 33,000+ students and 8,000+ parents have been oriented, 40+ district and block-level middle managers workshops conducted and 120+ volunteers onboarded to hold mohalla classes to create an environment conducive to ed-tech adoption.
Currently, 14,204 students are actively using the ed-tech platform with an average weekly engagement rate of 25-35%.
COLLABORATING TO SOLVE FOR HYPER-LOCAL PROBLEMS.
Target to set-up network of 6000+ hyperlocal collaborators and leverage their deep community knowledge to facilitate social behaviour change. These hyper local collaborators include NGOs, Youth, Media, Faith Leaders, Panchayats and Self Help Groups who can transform the lives of their communities, in close co-ordination and under the leadership of the district administration.
MULTIPLE COLLABORATIONS HAVE BEEN FORGED WITH HYPER LOCAL COLLABORATORS TO SUPPORT CAMPAIGNS IN ASPIRATIONAL DISTRICTS.
- Local NGOs have a deep understanding of their communities and lead change to implement on-ground campaigns by enlisting local youth to be "the feet on ground".
- Youth volunteers help execute campaigns to improve student learning outcomes and school enrolment rate.
- Media with a desire to play a role in development, engage to drive narrative and enable large scale behaviour change
- Faith leaders actively engage in sensitizing communities on various health issues.
- Gram Panchayat members and Panchayat Pramukhs mobilized to support their communities.
- Self Help Groups align and support district efforts, enabling community groups to stand up and take action
FACILITATING CONVERGENCE FOR LAST MILE DELIVERY
Strengthen inter-sectoral convergence among 10 key ministries and build alignment and linkages between various government programs and schemes, enabling 100% utilisation of schemes and creating a firm foundation for sustainable development in these districts.
Agenda based platform to take Decisions, Brainstorm and Govern
Clarify roles, re-engineer processes with clear guidelines and SOP for smoother delivery
Leverage funds based on the priority agenda of Aspirational districts
CAMPAIGNS IMPLEMENTED
The COVID-19 pandemic had already taken a toll on the world as well as India since March 2020. The country went to a sudden halt as the complete lockdown was imposed to curb the effect of the COVID-19 infection barring few essential sectors.
Piramal Foundation actively supported the initiatives of the Government in 112 Aspirational Districts to check the spread of the infection and mitigate COVID-19 impact. It leveraged its existing on-ground network as well as linkages with the Government at national, state and district levels.
During the third wave of COVID-19, various campaigns were designed and implemented with the primary focus on dispelling myths and misconceptions around vaccination, addressing vaccine hesitancy and promoting COVID Appropriate Behaviors among the community. The team mobilized and oriented 7771 Pradhans oriented, 15303 Panchayat and ward members, 6328 Faith leaders and 2258 Tribal Leaders. The Foundation impacted 2.73 million people through these COVID-19 awareness and vaccination campaigns
CASE STUDIES
Surakshit Hum Surakshit Tum Abhiyaan
Addressed vaccine hesitancy reached 3.76 lakh home care beneficiaries with over 22 lakh people vaccinated in 112 districts.
COVID-19 response campaign
Addressed vaccine hesitancy reached 3.76 lakh home care beneficiaries with over 22 lakh people vaccinated in 112 districts.
Jal Swavalamban Abhiyaan
Addressed vaccine hesitancy reached 3.76 lakh home care beneficiaries with over 22 lakh people vaccinated in 112 districts.
Saksham Bitiya Abhiyaan
Addressed vaccine hesitancy reached 3.76 lakh home care beneficiaries with over 22 lakh people vaccinated in 112 districts.
PARTNERSHIPS
