Health banner

Piramal Swasthya in association with Care Hospitals launches “Ummeed”– a cancer screening program for rural Telangana

Piramal Foundation
May 15, 2019

With nearly 70% of Indian population lives in rural India but 95% of cancer care facilities are in urban India, Piramal Swasthya is trying to bridge this gap together with Care Hospitals.

Considering the need of cancer screening intervention, Piramal Swasthya developed D.E.S.H., Detect Early, Save Her/Him for oral, breast and cervical cancers. The first initiative of D.E.S.H. is being implemented in Kamrup, Assam. The programme components include creating community awareness, screening for the cancer of oral cavity, breast and cervix through mobile cancer screening units, mobility for the patients detected positive to a treatment centre and tracking and follow-up. With an objective of replicating the model in Telangana, Piramal Swasthya collaborated with CARE Hospitals to collaboratively contribute towards reduction on mortality due to cancers. Ummeed is designed with an aim to reduce the impact of oral, breast and cervical cancer burden in the state through early screening & detection. Community outreach, education & mobilisation, screening for cancer, referral and mobility for treatment at Cancer Hospital, continuous tracking and follow-up are the key components of the program. The programme envisions to cover 100 villages touching over 3,00,000 lives in rural remote villages of Telangana district, over the next 3 Years.

At the launch event, on March 26, 2019, Mr. Vishal Phanse, CEO - Piramal Swasthya said. The cancer incidence rate in Telangana rose to 74 cancer patients for a lakh population compared to that of 54 in 1990. Considering the growing incidence of Cancer in India, Piramal Swasthya has realized a need for community-based cancer screening programme to prevent, screen, diagnose and treat oral, breast and cervical cancers in rural areas. Joining Hands with Care Hospitals is a momentous step towards fight against cancer. We believe that our programme will have significant impact in helping to reduce cancer-related mortality in Telangana.

The event had several members from both organizations, and the key speakers included Mr. Vishal Phanse, CEO and Dr. Shailendra Hegde, Head of Innovations from Piramal Swasthya and leaders from Evercare like Dr. Raajiv Singhal, Md, Mr. Khawar Mann, CEO and Mr. Andie Currie, COO.

Sign up for the Newsletter